The Adaptavist Group invests in Rival

The Adaptavist Group has invested in the cutting-edge marketing consultancy Rival. This relationship cements our commitment to make business work better.

The Adaptavist Group is delighted to announce that we have taken a strategic minority share in the marketing consultancy Rival. The UK and US-based company elevates organisations’ strategies with supercharged and scalable solutions. Their immensely talented team has robust experience working for some of the world’s most recognisable brands. Rival’s impressive portfolio includes globally renowned names, such as JP Morgan, Unliver, and Reebok, alongside ambitious start-ups.

Together, we will enhance Rival’s roadmap and accelerate their growth trajectory. They have already started investigating inspired marketing automation opportunities and customer data, delivering significant benefits to clients and making them stand out in the wider market.

The relationship cements our commitment to finding new ways to make business work better. Our game-changing digital transformation products and services paired with Rival’s diverse marketing strategies will expand and create long-lasting relationships with our client bases.

Rival’s London-based team is currently making a home at our London HQ. We’re excited and inspired by our shared future and the successes we will accomplish together.