The Adaptavist Group shortlisted for UK Business Awards 2024

The UK Business Awards was established to spotlight creative strategy, resilience, and leadership and to grow the British business community. The panel has nominated The Adaptavist Group for its Best Marketing Strategy award.

We're overjoyed to announce that The Adaptavist Group's Digital Etiquette: Mind the generational gap report has been shortlisted for the UK Business Awards 2024 for its Best Marketing Strategy award. As one of just three finalists, this nomination recognises our commitment to cutting-edge marketing expertise and the report's success.

This year's Digital Etiquette is the fourth instalment of the report. We surveyed 4,000 knowledge workers across the UK, USA, Canada, Australia, and Germany to investigate the impact of four different generations working together. The report developed The Adaptavist Group's brand awareness beyond traditional IT trade media, while also successfully positioning us as a thought leader addressing the future of work with a truly international perspective.

The winner will be announced at the Awards Ceremony of the UK Business Awards 2024 on 5 December in London.