Elena Francis
6 December 2024
The Adaptavist Group wins UK Business Awards 2024
The UK Business Awards was established to spotlight creative strategy, resilience, and leadership in the British business community. The Adaptavist Group won its Best Marketing Strategy award.
We're overjoyed to announce that The Adaptavist Group's Digital Etiquette: Mind the generational gap report has won the Best Marketing Strategy gold award at the UK Business Awards 2024. This victory recognises our commitment to cutting-edge marketing expertise and the report's success.
This year's Digital Etiquette is the fourth instalment of the report. We surveyed 4,000 knowledge workers across the UK, USA, Canada, Australia, and Germany to investigate the impact of four different generations working together. The report developed The Adaptavist Group's brand awareness beyond traditional IT trade media, while also successfully positioning us as a thought leader addressing the future of work with a truly international perspective.
We're so proud of our team's tireless hard work on this successful campaign.
